Breaking News

 I have an amused laugh when the term "breaking news" is used daily, whether online or on retro television.

Often when the details are finally revealed, it is not breaking or that important.

The misuse of exagerrated labeling or reference does cheapen words, descriptions and their meanings or implications.   No wonder many people I know do not bother to keep up with the news, or the overloading transmission of news.

Concurrent with the use of such terms as breaking news,  the news industry is observed to lure and bait readers, watchers or listeners with falling standards of integrity, rising sensationalism and agenda backed selection of what to report.

Trust by consumers of news holds it all together.  News that are increasingly seen or understood to be politically massaged lose their attractiveness.  On the other hand, some have argued that groups of believers take comfort in being reinforced and embedded in what they honestly reckon is their way.

News delivery that try to balance opinions and explain the diversity of views are getting hard to find.  The choice of words in headlines can also reveal the sell of the news provider.  Less we see are non prejudiced descriptions and more we see the obvious bent towards what they want us to be convinced about.

If you only know about news on channels of social media, you also do not escape what I mention above.  

Communication media seem to be categorised according to political colour.   We are less encouraged to maintain an open mind.  I do not want to take sides and can only see the ridiculousness of a circus of news transmission.

The world of newspapers, screen media and video clips have such a significant volume of material that any individual cannot handle.  Even if I want to be cocooned away from this calvacade of over kill, I get news in my personal or group messages online.

This information overload does test our intelligence, sanity and mental vibrancy.   The worst scenario to me is to subscribe for a fee or not.  Reaction to this can be to shut down, get sucked in or to be more cautious in what we hear or read.

"Breaking news"?  If this is followed by interviews or opinions that want the masses to toe the line, there is a canary in the coalmine.

Promotions for a product, service or opinion are also blatantly parceled as news.  The commercial communication industry needs funding and there is no such thing as a free lunch.

The upside is that the most discerning amongst us can see and understand better, sift the corn from the cob and spare our minds from poor quality stuff.

#yongkevthoughts