Capers Pizza Corrimal NSW
Coming out of Queensland, Capers seemed to me initially as the new player on the competitive and already established pizza fast food delivery market in Australia. However it commenced operations in 1996 in Kenmore in the greater Brisbane area - which I was not aware of. So I had expectations of what makes Capers different, to distinguish themselves in this space. What is their target demographic? May be this can be discerned from the location of their stores in new areas. My first encounter with Capers was in Corrimal, which lies at the northern end of the Illawarra region south of greater Sydney. This store opens only at noon, is manned minimally but is sited strategically opposite the Woolworths car park and within walking distance from the main intersection of the shopping strip. The Corrimal store is part of at least a 120 outlet network, still mainly located in Queensland State and mostly in regional areas outside capital cities. ...