The Cycle of Addiction

Introduce a specific thing or experience as exclusive, inviting or of curiosity.

Offer relief from the drudgery of routine or regime.

Package it to captivate the senses, or that particular personal sensitivity ignored or not aroused for a rather long time.

Allow entry or experimentation at a rather low cost or with seemingly no harm sampling it.

Remind on a regular basis, at cleverly selected times of day aimed at the target market.

When and where the sweetness sets in, reveal there is more.

Begin a process where dopamine like sensations seep in stages, varying doses or more to structure and embed regular usage.

Escalate usage and dependency.

Vary the flavours, choices, upgrades and engagement options.

Make users unavoidably incorporate the service or product into an essential pace and factor of life - without them realising it.

What are examples of such addiction?

It all starts when we are most impressionable.

That drink, that movie, that snack, accesory, toy or that other thing to be seen with - when we are children.

It may come from influencers, an ad, social media or peer pressure.  It propels on ego, a sense of belonging or not to be left out.

It embraces us with comfort, calmness and an apparent safe space - even when they are inherently and truly not.

It provides momentary escape.  It includes binge watching, binge obsession with thrills run by software and repetitive hits.  The reward is more than visual, it can be physical, physiological and pyschological.

It elates the ego, the uniqueness and elevation of one's self.  The product or service makes one feel special, even if in reality it is indeed for the masses. It implies constant and regular usage.

Reflect on examples of fast food, streaming, depreciating vehicles, hyped up supplements, additives, devices, frequent usage points, must have beverages and hidden ingredients. 

Many are convenient diversions or distractions. Some are obvious, many are delusions. 

It affects various ages, straddles across cultures and is truly accessible.

Such are the essense of addictions.  It alters our mindsets that indeed we cannot live without it. 

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